As a top Ottawa REALTOR® with years of experience and a proven track record (Top 1% in Keller Williams Canada), I believe it is my job to guide you through this complicated process from beginning to end. I want you to get the maximum value for your home, within YOUR time frame while making the experience as pleasant and stress free as possible.

Here are just a few things that I feel are important and that have ensured that my listing clients get maximum results.

COMPARATIVE MARKET ANALYSIS

My first step is to present a detailed comparative market analysis. We will look at the Ottawa market and trends in the local economy. From here will we will focus on your neighbourhood and will look at all recent sales, and all current and expired or cancelled listings, (homes that came to market and did not sell). With this information we will be able to determine a marketable price for your home. Click here for more details.

STAGING YOUR HOME

Having your house properly staged and ready to sell is crucial. Research has shown that staged homes can sell for up to 9% more than non-staged homes. Staging helps buyers become emotionally invested in your home—basically they get the “right” feeling about the house. Once this happens price becomes much less of a concern. Depending on the condition of your home this process can take a few days or a few weeks. My stager and I will work closely with you throughout this process. We will work with what you have and will bring in items that will accentuate the features of your home. Click here for more details.

PROFESSIONAL PHOTOGRAPHS

Once your home is at its very best, I will ensure we have great pictures for the MLS®. I have a professional photographer for this step. Most buyers are very picky about the houses they choose to see. If we don’t have great pictures we will lose out on showings. It amazes me that there are still listings on the MLS® with poor pictures and in many cases no pictures. The good news is that you will have a leg up on the competition. Take a look at this sample virtual tour done by the photography company I normally use. Click here to view.

WEB-BASED MARKETING

The majority of buyers come from the internet as a result of on-line searches. This arena is one of my specialities. With my multiple top-rated websites, popular blog and Google-targeted advertising, your listing will be front and centre to the tech-savvy buyer. Each of my websites serves a specific purpose – all intended to reach the maximum number of people. Click here

FEEDBACK ON SHOWINGS

ll showings are co-ordinated through my office. Your listing will be set up in a Home Feedback system. Each showing agent is asked to provide feedback after they’ve shown a client through your home. This system will allow us to track the showings and you will be able to sign onto it and see the feedback for yourself. This will help us to stay on top of the market.

PROFESSIONAL BROCHURES

Buyers will have professionally printed feature sheets to take home with them. These brochures will highlight all of the home’s features, display pictures, neighbourhood amenities, schools, and everything else that will be helpful to a potential buyer. Click here to see a sample Property Feature Brochure.

All of these elements play a role in maximizing your chances of selling for top dollar. It is always a combination of all the little things that will make the biggest difference. Above all, it is my personalized service that will set me apart from the average Realtor®. I have the experience, the proven track record of results and provide a high level of service that my clients have come to expect. You can expect my services to be consultative and no-pressure. I pride myself on always being reachable day and night. Feel free to contact me for a one-on-one market analysis.

HOME EVALUATION

Even if you are not currently interested in selling your home, it is a good idea to have it evaluated at least once a year to monitor your equity position. I would be happy to do this for you. Click here to view my home evaluation form.